An elegant harmony between beauty and well-being.

This is Choice…

The brand, born in Lugano in 2019, draws inspiration from the passion for aesthetics and beauty of its creator and founder, Joelle.

Our mission is centered on the elegance of small gestures, attention to detail, and the rediscovery of natural products enhanced by the most advanced technologies. It is with this in mind that we have carefully selected our cosmetic partners. Meticulously chosen to ensure a sensory experience of well-being, an escape from everyday life, but above all to achieve the desired results with certified, professional, and top quality products.

This online shop was created with the desire to enable our customers to bring home that serenity and positive energy gained after a day at the Spa.

We hope to welcome you in our Choice Health Wellness Spa soon and in the meantime, we hope you enjoy browsing our website.